Wisdom

How to sell magazines

Threat Quality Press have a great post by an ex-Borderite on why the way we sell magazines is pretty stupid. It raises some interesting issues about the ghettoisation of magazines in shops (for example, why aren’t sci-fi mags kept with the sci-fi books, instead of next to the knitting mags?), and I completely agree with the conclusion that the logical future for book/magazine shops is in curation. You can’t compete with Amazon’s quantity, so don’t.

Less, but better. It applies to pretty much anything.

Threat Quality Press

(By the way, that’s a pic of Motto Distribution in Berlin, found via @magCulture).

  1. nicklas reblogged this from swisscheeseandbullets and added:
    I like this. The biggest problem I think...way they’re line up
  2. swisscheeseandbullets posted this